PRIME TIME offers a set of unique, humanities-focused, and outcomes-based programs nationwide designed to support children and families in inter-generational family reading and discussion. PRIME TIME programs are proven to generate long-term improvements in family engagement and student academic achievement. Programs partner with libraries, schools, museums, and other community service agencies to directly engage children, parents, teachers, educational administrators, and their communities in high-quality family-focused learning experiences. Created by the Louisiana Endowment for the Humanities (LEH) in 1991, PRIME TIME became a distinct 501(c)3 in 2004. It received significant recognition by the Library of Congress in 2017, receiving a Literacy Award as a “Best Practice Honoree”.


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